Last updated: 26/10/2025

1. Introduction

Welcome to The Century Pavilion (“we”, “us”, “our”).
We are committed to protecting and respecting your privacy. This policy explains how we collect, use, disclose, and safeguard your personal information when you use our website, book our venue, engage with our services (including via the VenueAI platform), or otherwise provide us with your data.

2. Data Controller

The data controller for your personal information is The Century Pavilion, Liverpool cricket ground, Aigburth Rd, Liverpool L19 3QF, U.K. If you have any questions about this policy or how we handle your data, you can contact us at events@thecenturypavilion.co.uk.

3. What information we collect

We may collect and process the following personal information:

• Name, postal address, email address, telephone/mobile number of you or your nominated contact for the venue booking.
• Event details: date, time, type of event, number of guests, special requests, dietary requirements etc.
• Payment information (via third-party payment processors) for bookings, deposits, invoices.
• Information you provide via forms, email, phone, or via the VenueAI platform (such as preferences, communications, chat transcripts).
• Website usage information: IP address, device type, browser details, pages visited, referrer information, access times and duration (via cookies and analytics).
• Any other information you choose to provide such as social media handles, photography permissions, etc.

4. How we use your information

We may use your personal information for the following purposes:

• To process your venue booking, communicate with you about it, send confirmations/invoices and manage the event.
• To provide you with customer support and respond to your enquiries or communications (including those through VenueAI).
• To send you information about our venue services, special offers, promotional materials (where you have consented or as permitted by law).
• To improve our website, services, customer experience and our operations by analysing usage and feedback.
• To comply with legal or regulatory obligations.

5. Legal basis for processing

Where relevant (under UK GDPR / Data Protection Act 2018):

• Processing is necessary for the performance of a contract (your booking).
• Processing is necessary for our legitimate interests (improving our services, direct marketing, fraud prevention), provided your rights are not overridden.
• Where required, we will seek your consent (for marketing or special data such as special dietary needs or photographs) and you can withdraw consent at any time.

6. Sharing your information

We will not sell your personal information to third parties. We may share your information with:

• Third-party service providers who help us deliver and manage our services (e.g., payment processors, VenueAI platform provider, IT hosting providers, email service providers).
• Legal or regulatory authorities where required by law.
• Other parties if the venue business is sold/transferred (and you will be notified accordingly).
  We require our service providers to keep your information safe and use it only for the purposes we authorise.

7. International transfers

Where some of our service providers are located outside the UK/EEA, we ensure appropriate safeguards (e.g., standard contractual clauses) are in place to protect your data.

8. Data retention

We will retain your personal information for as long as is necessary for the purposes for which we collected it, including to satisfy legal, accounting, or reporting requirements. Once no longer needed, we will securely delete or anonymise it.

9. Your rights

Under data protection law you have the right to:

• Request access to the personal data we hold about you.
• Request corrections if the data is inaccurate or incomplete.
• Request we erase your data in certain circumstances (“right to be forgotten”).
• Request restriction of processing.
• Object to processing (including direct marketing).
• Receive your data in a structured, machine-readable format and transmit it to another controller, where applicable.
• Withdraw consent at any time (for processing based on consent).
  We will respond to your request within statutory timelines and may ask for proof of identity.

10. Cookies and tracking technologies

Our website uses cookies and similar tracking technologies to enhance user experience, analyse website usage, and deliver targeted marketing. You can control cookies via your browser settings and opt-out of certain analytics/marketing cookies. For more information, see our Cookie Policy.

11. Security

We implement appropriate technical and organisational measures to protect your data against unauthorised or unlawful processing, accidental loss, destruction or damage.

12. Changes to this privacy policy

We may update this policy from time to time. The “last updated” date will reflect the current version. We encourage you to review this policy regularly. If changes are significant, we will notify you.

13. Contact us

If you have questions or concerns about this policy or our processing of your personal information, please contact us at:
The Century Pavilion
Email: events@thecenturypavilion.co.uk